'INSTANT' SYLVIA!
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Welcome to Sylvia's blog which reports on her trips around the globe, new developments, and interesting opportunities!
Tuesday, August 12, 2008
Fan Mail for Sylvia!
Hello Sylvia:
I wanted to connect with you after about 13 years. I owe you a great deal as it was your course in NYU’s school of continuing education that got me excited about event marketing, then into the circus. From there the rest is history (please see attached bio which takes you through my career to 2007).
Last year I started my own consulting business (The Trias Group) where I returned to work with Ringling Bros doing Hispanic marketing in Southern California. I also have partnered with a traditional agency called The Ballpark (TheBallpark.com) to build out their offerings on the Hispanic, Event, Sponsor sides.
Needless to say I owe you a great deal. I assume you have inspired and opened up doors for many others as well.
Thanks and feel free to let me know if you need anything on the west coast.
Whit Haskel
The Trias Group
310.379.9200
310.595.5082c
Wednesday, June 25, 2008
Have A Happy 4th of July and a Great Summer!
Sunday, June 08, 2008
Sylvia Teams Up With Kitegang To Enrich Students’ Lives!
Sylvia is adding products aimed at enriching the lives of the students, in the Sylvia’s Children community, to her humanitarian efforts.
“We are primarily focused on providing humanitarian relief support, such as medical and nutritional programs, school infrastructure, educational tools, etc. to the children in the Mbiriizi Advanced Primary School in Uganda, “ says Sylvia. “However, by teaming up with Kitegang we will be able to add some much-needed fun to the lives of these children who have so little. Twenty-five percent of our students are orphans and these gifts will be a welcome surprise.”
Sylvia is headed for Uganda in July with a support team of teachers, board members, trustees and professionals. In addition to bringing more guitars and other musical instruments, she hopes to bring a number of large kites and giant plastic exercise balls as a surprise for her 900+ "grandchildren".
About Kitegang
Kitegang is a 501(c)(3) non-profit toy company, with its roots in Minnesota, and aspirations in every orphanage and slum around the globe, where children find themselves lacking the tools to dream a little higher.
Operationally, Kitegang increases economic development opportunities on the margins of the developing world, especially focusing on manufacturing kites and other toys within urban slums, rural communities, and refugee camps, where children and their families face limited opportunities.
The profits from these activities are then used to finance the distribution of kites and other inspirational toys to schools and orphanages requesting such resources. Utilizing these tools, Kitegang seeks to help energize conventional education, and increase connectivity between children around the world.
With the belief that play is a basic developmental need for children, Kitegang hopes to augment the larger efforts of the development community, and in turn make the world of tomorrow dream a little higher.
For more information, click here.
To hear Kitegang Founder and CEO, Patrick McGrann on American Public Radio, click here.
Sunday, May 25, 2008
Friday, May 16, 2008
Sylvia's Upcoming IFEA Webinar Schedule
IFEA WEBINAR SERIES - "SEVEN SPONSORSHIP STEPS FOR WEATHERING
THE ECONOMIC STORM"
Sylvia Allen, IFEA Director of Partnership Marketing
Presented by one of the leading and most credible Sponsorship
experts in our industry today, Sylvia Allen, CFEE, IFEA's new
Director of Partnership Marketing, brings us "SEVEN SPONSORSHIP
STEPS TO WEATHERING THE ECONOMIC STORM."
This seven part Webinar Course will help you, your staff and your organization make
sense of the current economic conditions and its impact on sponsorship
dollars in order for you to effectively plan your response.
Register for the entire series as a whole - or on an individual bases.
WEBINAR SERIES INCLUDES::
STEP ONE - June 4th, 2008 "Identifying the Signs of a Recession on Sponsorship -
What Does It Mean to Me?"
STEP TWO - June 6th, 2008 - "Two-Way Conversations: Event-Sponsor Partnerships
to Maximize Sponsorship Returns"
STEP THREE - June 11th, 2008 - "Creative Sponsorship for Challenging Times"
STEP FOUR - June 13th, 2008 - "Adapting Sales Strategies for a Recession"
STEP FIVE - June 18th, 2008 -"Adapting Sponsor Marketing Strategies for a Recession"
STEP SIX - June 20th, 2008 - "Activating Sponsorship to Maximize Value and Return"
STEP SEVEN - June 25th, 2008 - "Pulling It All Together" - A Review of Sessions 1-6
and Understanding How They All Work Together Towards Sponsorship Success.
For More Information: Click Here.
Friday, May 09, 2008
Happy Mother's Day From Sylvia!
Frances Richey reads from and discusses The Warrior: A Mother’s Story of a Son at War, her stunning, urgent, and heart-wrenching memoir, written in verse, about a mother who sees her son, a Green Beret and captain in the Army, go off for two tours of duty in Iraq.
The Warrior centers around a mother’s love for her son, a son from whom she feels distant both literally and metaphorically, for she is a liberal who is against the war, but who realizes that she needs to accept and support the choice her son has made, and to try to understand what has drawn him to the military life. The poems explore the agonizing process of a mother who is always saying goodbye to her son, missing her son, praying for her son, waiting for her son to come home.
To listen to France Richey's Poems, click here!
Sunday, April 13, 2008
Kudos For Sylvia!!!
Ann Higgins
President & CEO, Utopia Communications (business partner)
“Sylvia and I have traveled in the same circles on the Jersey PR scene, and she is one of the most respected public relations professionals in the State.”
Dean D'Ambrosi
Owner, (C) Partners, LLC (colleague)
“I would highly recommend Sylvia Allen. Her credentials are outstanding, she is known worldwide and is a really dynamic speaker. She consistently gets top marks on all of her presentations.”
Bruce Gilbertson
Vice President, Educational Testing Service (business partner)
“I worked with Sylvia on a fund raising project for our township. She is an energetic, results oriented PR professional who helped train all of the volunteers on sales skills, as well as crafting the overall strategy and PR campaign for our effort. She
Richard L Gant
Adjunct Assistant Professor of Marketing, New York University (colleague)
worked directly with you
“As a colleague, teacher, friend or business partner, you could not ask for a more knowledgeable, professional and pleasant person to work with. I have learned marketing techniques from Sylvia that are cutting edge, shared work and responsibilities with her over several years as co leaders of NYU's Summer Institute in Sports, Entertainment and Events Marketing and I can honestly say, Sylvia Allen is a true expert in the classroom and in the business of events marketing.”
Marc LeVine
Assoc. Director of HR, Asbury Park Press (business partner)
“I have known, worked with and have been recommending Sylvia Allen and Allen Consulting to others as a dedicated service provider for more than twenty years. In fact, as an elected official in my town, years ago, I recommended her to the local business association and asked them to consider her services for hire. 15 years and several dozen sucessful events later, I do not regret making this referral. There is no one in the public relations and event planning industry that I respect more than I do - Sylvia Allen. She only takes on clients, whose particular cause or business focus she can wholeheartedly agree with and support. And, when she does accepts a new client, she offers them a 150% effort and gets them terrific results. I would not hestitate to recommend her services to anyone.”
Christy Lamagna, CMP, CMM, CTSM
President, Strategic Meetings & Events (business partner)
“Sylvia has no understanding or time for the word 'impossible.' She is energetic, creative, and will simply do whatever it takes to get a job done; there is no obstacle too large or challenge too great. Sylvia bring tremendous value, humor and strategic insight to every conversation, project and interaction of which she is a part. If you work with Sylvia, your goals will be exceeded, you will learn from her and you will have tremendous fun in the process.”
Dawn Nakash (client)
Dawn hired you as a Business Consultant in 1992 and hired you more than once
Top qualities: Great Results, Personable, Expert
“There is no one better in her field! Fabulous lady with remarkable achievements, for herself and her clients!”
Kevin Sprake (client)
Kevin hired you as a Business Consultant in 1996 and hired you more than once
Top qualities: Expert, High Integrity, Creative
“Sylvia is a true professional whose practical business sense, passion and experience make her an incredible resource for any business. She has proven over and over again that what sometime seems impossible can be accomplished through perseverance and persistence.”
Douglas Pirnie
Consultant, PRISM (business partner)
“Sylvia is among the most knowledgeable people I have ever met in the sports marketing business. Not only does she bring big picture strategic planning and marketing best practices to every client issue, but she also has the activcation experience to ensure that recommended concepts are practical and financially viable.”
Jeffrey Pedone
President/Owner, Silver Lining Consulting, LLC (business partner)
“While consulting full-time as President of Silver Lining Consulting; I had the great pleasure of working with Sylvia Allen. Sylvia is tireless, passionate, tenacious, and an expert in her field. Her drive and competence are only matched by her entrepreneurial energy and wit. Time and time again, Sylvia brings a fresh perspective and a unique aspect that deliver the highest ROI for her clients.”
Monday, March 31, 2008
Yahoo Launches Site Focused on Women
Yahoo Inc. on Monday launched a site for women between ages 25 and 54, calling it a key demographic underserved by current Yahoo properties.
The site, Shine, is aimed largely at giving the struggling Internet company additional opportunities to sell advertising targeted to the key decision-maker in many households. Yahoo said advertisers in consumer-packaged goods, retail and pharmaceuticals have requested more ways to reach those consumers.
Amy Iorio, vice president for Yahoo Lifestyles, said internal research also shows women are looking for a site to combine various content and communications tools.
"These women were sort of caretakers for everybody in their lives," she said. "They didn't feel like there was a place that was looking at the whole them - as a parent, as a spouse, as a daughter. They were looking for one place that gave them everything."
Yahoo is entering a market already served by Glam Media Inc. and iVillage, a unit of General Electric Co.'s NBC Universal. It is Yahoo's first site aimed at a single demographic, although other Yahoo sites like Finance and Sports already draw specific audiences.
With Shine, Yahoo plans to expand its offerings in parenting, sex and love, healthy living, food, career and money, entertainment, fashion, beauty, home life, and astrology.
Shine likely will replace the existing Food site over time, although Yahoo plans to keep its Health site operating to serve men and women of other age groups.
Yahoo is working with media companies like Hearst Communications Inc. and Rodale Inc. to develop Shine-exclusive content. Hearst publishes Redbook, Cosmopolitan, Good Housekeeping and other magazines aimed at women, while Rodale publishes a range of magazines on sports and recreation, including Women's Health.
Yahoo also has hired a team of editors to produce original material and to seek out items of interest from elsewhere in Yahoo.
Unlike most other Yahoo sites, Shine will be presented in a blog form, with newest items on top and commentary from an editor.
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On the Net:
Yahoo Shine: http://shine.yahoo.com/
Friday, December 28, 2007
Utterz can help you keep your New Year's Resolution!
Utterz can help you keep your New Year's Resolution! Follow the simple steps below or print them out.
1. By Phone: Call 712-432-Mooo (6666) to record your goal in your voice and send a video, picture and/or txt to go@utterz.com within 5 minutes to have it matched to your voice.2. Online: Click here to create your New Years Resolution Utter!
Check out "My Utterz" to share your resolution. Click on Share It and send around the link so your friends can utter back at you with support and you can keep them updated on your progress!
Make your goal in 2008! Whatever your resolution – to lose weight, stop smoking, exercise more - utter it today and let your friends cheer you on. Utterz will even remind you to keep it up!
Wednesday, December 19, 2007
Happy Holidays, Everyone!
The Nutcracker ballet opened in St. Petersburg on December 17, 1892. It is the tale of a girl named Clara who is given a nutcracker doll for Christmas by her godfather, Drosselmaier. That night she falls asleep and is disturbed by an attack of mice led by the Mouse King, who wishes to take her away to his kingdom. She is rescued by soldiers of the Nutcracker who, as a prince, takes her to his land, a country full of sugarplums and waltzing flowers. She awakens the next morning with only the doll and memories of her Christmas adventure.
The original production was not an overwhelming success. Though popular in Russia it was never staged outside of that country until 1934, when it appeared in London. Since then numerous versions have been created, with the most successful being that by George Balanchine performed in 1954. The ballet is probably the world’s favorite ballet, being seen by millions each year, especially during the Christmas season.
My Best Wishes For A Joyous Holiday Season And Happy 2008!
Sylvia